Insight Report 13 minutes PremiumFrom Runway to Checkout: The See-Now-Buy-Now Trend in Fashion Coresight Research February 1, 2017 Executive Summary Impacted by rising digitization, the fashion industry is currently in a state of rapid transformation. High-end fashion brands are evolving towards a see-now-buy-now business model, which consists of runway styles being available for purchase immediately after fashion shows instead of the customary six-month wait. The changing fashion industry retail schedule has far-reaching implications for design, marketing and supply chains. This see-now-buy-now development presents additional challenges and increases logistical complexity, as realigning orders and delivery schedules with suppliers is required. Major brands and designers that have introduced capsule collections and turned their runway shows into see-now-buy-now formats include Rebecca Minkoff, Burberry, Tommy Hilfiger, Ralph Lauren, Coach and Michael Kors, amongst others. To date, the majority of designers that have adopted instant runway fashion models focus on premium and aspirational price points rather than high-end luxury product. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 4: UK Closures Down 29%China Consumer Tracker: Consumer Confidence FallsAvoidance Stabilizes: China Consumer TrackerUS CPG Sales Tracker: E-Commerce Growth Accelerates, But Not for Beauty