Reasons to Read

Retailers possess valuable franchises that can be monetized to increase revenues, boost competitiveness, resilience and benefit stakeholders.

John Harmon, Managing Director of Technology Research, examines insights from our recent Playbook on alternative revenue models, with a focused analysis on three revenue streams:

• Retail Media Networks
  How leading retailers are generating significant revenues from the brands they sell through sophisticated advertising platforms and partnerships.
• Data Sales and Licensing
  The strategic monetization of aggregated data that enables other industries to enhance business decision-making and operational intelligence.
• Retail-as-a-Service
  Infrastructure offerings such as shipping and logistics services being extended to other retailers, creating new revenue channels from existing operational capabilities.