Reasons to Read

Retail media is reshaping the advertising landscape, providing data-driven targeting. With the market projected to continue double-digit annual growth through 2028, retail media is evolving beyond retailers’ owned digital ecosystems to deliver connected experiences across all channels.

Read this Retail-Tech Landscape to explore key technology trends in retail media and discover the answers to these questions:

• How is AI (artificial intelligence) transforming retail media with real-time personalization and in-store integration?
• What are the benefits of programmatic advertising across RMNs?
• Why is connected TV (CTV) emerging as a critical ad format for retail media?
• How are strategic partnerships enabling offsite retail media growth and measurement?

We also present 50+ key solution providers that are helping retailers to build and optimize their retail media capabilities across six categories:

1. Digital marketing platforms
2. In-store advertising
3. Marketing personalization platforms
4. Retail analytics
5. Experiential technologies
6. Retail media infrastructure platforms

Data in this research report include:

• Coresight Research projections for the global retail media market size and year-over-year growth rates through 2028

Companies mentioned in this report include: Bambuser, Caper AI (Instacart), Criteo, Firework, Placer.ai, Treasure Data

Other relevant research:

• Retail 2025: 10 Trends Shaping the Retail Media Market—a free report, sponsored by Criteo
• RetailTech: Connected TV—Bringing the Store to the Comfort of Your Sofa
• Connected TV’s Opportunities and Growing Pains: 10 Insights from CTV Connect 2025
• More research reports on retail media and AI in retail
• All our Retail-Tech Landscapes spotlighting innovators that are disrupting the retail industry
• Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology.