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May 15, 2023 10 minutes

Unleashing the Power of Retail Media with First-Party Data and Location Analytics

Primary Analyst:
Manik Bhatia, Head of Custom Research
Contributors
Primary Analyst:
Manik Bhatia, Head of Custom Research
Sector Lead: John Harmon, CFA, Associate Director of Technology Research
Retail Media Technology
Insight Report

Download the free full report.

What's Inside

The retail media market in the US is experiencing remarkable growth, with a projected year-over-year increase of 19.8% set to see this thriving market total $51.9 billion in 2023, Coresight Research estimates. To seize this opportunity, retail companies must optimize their retail media network (RMN) programs and advertising effectiveness by developing accurate shopper profiles and leveraging localized insights at the store level.

In this comprehensive free report, sponsored by Placer.ai, a leading provider of location intelligence and analytics, we delve into the importance of combining first- and third-party data and insights to strengthen retail media offerings.

We explore:

  • The size and growth of the thriving US retail media market
  • Amazon’s remarkable global revenue growth from its advertising services business
  • The continuing relevance of the offline shopping journey
  • Localizing advertising efforts to address target customer demographics
  • Product differentiation as the key to success

Companies mentioned in this research report include: Amazon, Costco, Dior, Kroger, Louis Vuitton, Target, Versace, Walgreens, Walmart

Other relevant research:

Non-subscribers can access the report by completing the form on this page. The report will arrive in your inbox upon completion of the form.

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This document was generated for

Emerging Technology Retail Media Technology

To discuss our research or partnership opportunities, email contactus@coresight.com.

New York • Hong Kong • Lagos • London • Mangaluru (India) • Shanghai

Copyright © 2023 by CORESIGHT RESEARCH. All Rights Reserved​

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