Event Coverage 4 minutesRegister for Free AccessRetail Innovation Now: “Servicification,” Digital Natives and the Changing Role of the Physical Store Coresight Research September 27, 2019 Executive SummaryOn September 24, 2019, Coresight Research’s London team attended Retail Innovation Now at the Design Museum, London. The event—which was attended by 17 emerging technology companies from Israel, among others—focused on the trends that are reshaping retail for the future: Retail is going through a process of “servicification,” in which customer experience is becoming more important than the product offered. Physical stores are becoming similar to digital platforms thanks to the adoption of in-store technology. Digitally native companies are replacing traditional assets in many industries, including retail. Legacy retailers need to collaborate with emerging tech companies in order to stay competitive. The role of the physical store is changing into a place for personalization and engagement; the integration of physical and digital is on the rise; and the importance of sustainability and inclusiveness is growing across the industry. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: NextGen 2025 Highlights: Coresight Research Premium Subscriber Call, July 2025Weekly UK Store Openings and Closures Tracker 2025, Week 21: Greggs Drives Store Closures—And OpeningsWeekly UK Store Openings and Closures Tracker 2025, Week 20: Asda Opens New Format; Skims Plans to Step into the UK in 2026Weekly US and UK Store Openings and Closures Tracker 2025, Week 7: Aldi and Skechers USA Announce Store Expansion Plans; Joann To Close 500 Stores