What's Inside

We anticipate 2025 to be a year of evolution and maturity for retail media, supported by advances in AI (artificial intelligence), strategic partnerships and newer ad formats—including in physical stores.

In this research report, dive into 10 trends that will shape the global retail media market in 2025, spanning innovation and technology, market shifts, and data and measurement.

Understand the drivers behind these trends and their impacts on brand advertisers, retailers and AdTech companies. Gain actionable insights to redefine your retail media strategy and unlock key growth opportunities!

This report is part of the Coresight Research Retail 2025 series, which details the prospects for retail this year, exploring key trends by geography and sector. It is made available to non-subscribers of Coresight Research through its sponsorship by Criteo, a leading commerce media company.

Other relevant research:

• All our Retail 2025 reports
• Data and AI in Retail Media—Collaboration and Data Cleansing Illuminate the Way Forward
• More Coresight Research coverage of retail media
• Retail 2025: What Will Redefine US Retail?—Coresight Research Predictions

Non-subscribers can access the report by completing the form on this page. The report will arrive in your inbox upon completion of the form.