What's Inside

We update our 10 trends for China e-commerce for 2020 to incorporate five new trends that have emerged in the context of the coronavirus pandemic and consequent changes in Chinese consumer behavior.

New e-commerce trends include community buying, off-price luxury and supply-chain transparency—adding to the previously identified trends that we believe will persist, such as the continuing growth of livestreaming and the increasing adoption of advanced technologies for logistics in retail.

We discuss the implications for brands and retailers of the 10 e-commerce trends in China.

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