Ralph Lauren (NYSE: RL) 3Q19 Results: Brand Evolution at Ralph Lauren Gaining Traction
February 6, 2019
Key Points
- Ralph Lauren’s 3Q19 beat on revenues and EPS as the company executed on key strategic initiatives of brand elevation in concert with winning over a new generation of shoppers.
- Same-store sales increased in all regions, driving a 4% comp; digital revenues rose 20%. Both metrics benefitted from a 9% lift in average unit retail or price (AUR).
- Brand collaborations and limited-edition releases drove brand excitement and attracted a new generation of shoppers to Ralph Lauren brand.
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