Insight Report 9 minutes PremiumQUICK TAKE: Telefónica’s Digital Transformation— Lessons for Non-Digitally Native Retailers Coresight Research July 23, 2017 Executive SummaryThis report gives an overview of the digital transformation of Telefónica, the Spanish multinational broadband and telecommunications service provider. It offers a case study of digitalization for non-digitally native retailers, which are facing similar competitive pressures. Internal inefficiencies and the growing number of new entrants providing new, digital services triggered the digital transformation at Telefónica. A business-led, end-to-end digital transformation, implemented and measured through standardized stages and supported by a revamp of the company’s IT capabilities was central in the digitalization process at Telefónica. Non-digitally native retailers can learn from Telefónica’s digital transformation the need to deliver a thorough business-led digital transformation that involves all part of the business. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Tariffs + Consumer Sentiment: A Timeline, 2025NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and OthersUS Tariffs: Divergence Between Consumer and Business Sentiment and What It Means for RetailWeekly US Store Openings and Closures Tracker 2025, Week 14: Urban Outfitters Announces Expansion Plan
