Executive Summary

• L’Oréal announced that it is acquiring ModiFace, a Canadian company that creates augmented reality and artificial intelligence technologies for the beauty industry.
• L’Oréal showcased technology that personalizes serums and foundations at this year’s lifestyle SXSW festival in Austin, Texas, held annually in March.
• L’Oréal’s CUSTOM D.O.S.E personalized serum will be available at select dermatologists’ offices in the US in summer 2018.
• Neutrogena is set to launch a SkinScanner device and a Skin360 partner app this summer to deliver personalized skin analysis to its users.