Executive Summary

• Scoop Retail was founded in London in 2015 to help retailers provide customers with an e-commerce-like in-store experience and to better equip store associates to serve customers.
• The company’s founders wanted to create a frictionless experience for customers who use a retailer’s digital technology in-store.
• Mobile point-of-sale options, queue-management systems and ordering kiosks are the three technologies consumers think are most important while shopping.
• In-store tech has a number of tailwinds behind it: millennial consumers are often looking for convenient, information-rich and tech-enabled shopping experiences; brick-and-mortar retailers continue to look for ways to integrate their online and in-store experiences; and Internet retailers are increasingly opening physical stores.