Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site.... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

25 minutes

Playbook: Strategies for Retailers To Monetize the Metaverse

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Tej Kamaraju, Analyst
Deep Dive

What's Inside

The Coresight Research Playbook series provides recommendations for brands, retailers and marketplaces seeking to tap growth segments and emerging trends.

Coresight Research has identified the expanding metaverse as a key trend to watch in retail and a component trend of Coresight Research’s RESET framework for change.

In this Playbook, we present four key strategies for retailers to begin capitalizing on the benefits of metaverse-related technologies. We discuss notable recent examples of each strategy as well as key considerations and potential use cases.

  • Click here to read more Coresight Research coverage of the metaverse.

Contents (Click to navigate)

Introduction

What’s the Story?

Why It Matters

Strategies for Retailers To Monetize the Metaverse: A Playbook

  1. Build AR/VR Advertising Campaigns in Virtual Worlds
  2. Create an Immersive Experience for Customers
  3. Create Virtual Idols and Partner with Real-World Influencers
  4. Release Products Through NFTs

What We Think

Implications for Retailers and Brands

About Coresight Research’s RESET Framework

 

You are currently viewing a preview of this report.

Please select an access option to view the full report. Hide Options -

Get unlimited access to all our research with one of our subscription plans.

View Subscription Plans
or

Contact us to purchase this report.

Contact us