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Event Presentations

Platforms: Trends and Risks (AAFA)

Coresight Research

Key Points

This presentation was given at the American Apparel & Footwear Association’s (AAFA) Brand Protection Seminar, titled “Fighting the Fakes.” It discussed why e-commerce platforms are relevant and discussed their risks and weaknesses and what they offer brands.

Topics include:

  • Shoppers begin their shopping journeys on Amazon and Tmall
  • Amazon and online pure-plays are expanding offline
  • Platforms can increase engagement through gamification

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