Event Presentation PremiumPlatforms: Trends and Risks (AAFA) Coresight Research July 11, 2019 You are currently viewing a preview of this report. Already a paying subscriber? Please log in to see the entire report. If you wish to learn more about our subscription plans and become a paying subscriber, click here. Register Executive SummaryThis presentation was given at the American Apparel & Footwear Association’s (AAFA) Brand Protection Seminar, titled “Fighting the Fakes.” It discussed why e-commerce platforms are relevant and discussed their risks and weaknesses and what they offer brands. Topics include: Shoppers begin their shopping journeys on Amazon and Tmall Amazon and online pure-plays are expanding offline Platforms can increase engagement through gamification This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for
