Data-driven insights that help companies navigate the changing retail and technology landscape. LEARN MORE
Event Presentation premium

Platforms: Trends and Risks (AAFA)

Coresight Research

Key Points

This presentation was given at the American Apparel & Footwear Association’s (AAFA) Brand Protection Seminar, titled “Fighting the Fakes.” It discussed why e-commerce platforms are relevant and discussed their risks and weaknesses and what they offer brands.

Topics include:

  • Shoppers begin their shopping journeys on Amazon and Tmall
  • Amazon and online pure-plays are expanding offline
  • Platforms can increase engagement through gamification

This report is for Premium subscribers only. Learn more about subscriptions here.

Do NOT follow this link or you will be banned from the site!

GET OUR DAILY INSIGHTS