Deep Dive 12 minutes PremiumOnline to Offline Beauty: Brands That Are Winning by Understanding the Digital Consumer and Then Going Physical Coresight Research April 10, 2019 Executive SummaryIn this report, we present an analysis of the online-to-offline beauty market. There is an abundance of independent, digitally native beauty brands. Successful digitally native brands are beginning to open physical retail stores, and are differentiating their stores through immersive customer experiences and solving the modern beauty customer’s needs. Even though the beauty research and discovery process often begins online, some 80.7% of global beauty and personal care sales are made in store. Opening a physical retail store increases online traffic for emerging brands 45%, according to an International Council of Shopping Center (ICSC) survey. Specialty retailer Ulta reported significant growth from digitally native brands and said those brands are key to Ulta’s growth strategy. Glossier, a digitally native beauty brand, reached “unicorn” status in March 2019, when the company was valued at over $1 billion. The beauty brand started as a blog, and its founder used readers’ makeup preferences to launch the beauty brand. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: Post-Spike Lull for CPG E-Commerce as Beauty Declines AgainChina’s 2023 National People’s Congress: What Retailers Need To KnowUS, UK, EU & China Quarterly Economic Update, 1Q23: Stronger Economic Indicators Lead to Higher Consumer Spending in the US and UKFive Ways AI Is Being Used in Apparel and Footwear Retail