Event CoverageNRF 2026: Retail’s Big Show—Day 3—Agentic Commerce Expectations, Marketplace Best Practices and Disciplined Brand Transformation John Mercer, Head of Global Research January 14, 2026 Reasons to ReadDiscover the key strategies shaping retail’s future and how brands are adapting to new opportunities and challenges, with day three insights from NRF 2026: Retail’s Big Show. Read this report to discover answers to these and other questions: How is agentic commerce evolving, and what role do LLMs play in discovery and conversion? Why is curation prioritized over scale in marketplace models by leading retailers like Best Buy, Nordstrom, and Target? How are marketplaces being leveraged as tools for risk management and learning in retail operations? What is driving brand rejuvenation at companies like VF Corp., and how are they balancing focus with innovation? Companies mentioned in this report include: Best Buy, Nordstrom, Target, VF Corp., OpenAI Other relevant research: NRF 2026: Retail’s Big Show—Day 2—Retail Running on AI, Plus The Growing Value of Private Label and Creator Content NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores All our insights on AI in retail Visit the Coresight Research Retail Technology Hub to explore reports, data and competitive landscapes on technology. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for
