NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores
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NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Anna Beller, Vice President of Advisory
Jiayue Zhao
John Harmon, CFA, Managing Director of Technology Research
Max Kahn
Event Coverage

Reasons to Read

Discover how AI and digital transformation are reshaping the retail landscape in 2026, with day one insights from NRF 2026: Retail’s Big Show.

Read this report to discover answers to these and other questions:

  • What is the next evolution of AI-driven retail, and how does it impact the shopping journey?
  • How are industry leaders like PepsiCo, PayPal, and Wayfair approaching end-to-end digital transformation with AI?
  • What role do partnerships play in accelerating AI adoption across retail operations?
  • How can network connectivity, including 5G, influence the success of agentic AI in retail environments?
  • What impact are digital twins and robotics having on physical retail spaces and in-store operations?

Companies mentioned in this report include: AWS, dm-drogerie markt, Microsoft, Nvidia, PayPal, PepsiCo, Siemens, Shopify, T-Mobile, Target, The Home Depot, The Children’s Place, URBN, Walmart and Wayfair.

Data in this report include: AI-driven platform growth; network connectivity statistics; operational efficiency gains through digital twins; AI adoption rates in retail.

Other relevant research:

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