NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores
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NRF 2026: Retail’s Big Show—Day 1—Everything Agentic, Plus Digital Twins, Robotics and Smart Stores

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Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Contributors
Primary Analyst:
John Mercer, Head of Global Research and Managing Director of Data-Driven Research
Other Contributors:
Anna Beller, Vice President of Advisory
Jiayue Zhao, Strategy Consultant
John Harmon, CFA, Managing Director of Technology Research
Max Kahn, President, CFO & Chief Commercial Officer
Event Coverage

Reasons to Read

Discover how AI and digital transformation are reshaping the retail landscape in 2026, with day one insights from NRF 2026: Retail’s Big Show.

Read this report to discover answers to these and other questions:

  • What is the next evolution of AI-driven retail, and how does it impact the shopping journey?
  • How are industry leaders like PepsiCo, PayPal, and Wayfair approaching end-to-end digital transformation with AI?
  • What role do partnerships play in accelerating AI adoption across retail operations?
  • How can network connectivity, including 5G, influence the success of agentic AI in retail environments?
  • What impact are digital twins and robotics having on physical retail spaces and in-store operations?

Companies mentioned in this report include: AWS, dm-drogerie markt, Microsoft, Nvidia, PayPal, PepsiCo, Siemens, Shopify, T-Mobile, Target, The Home Depot, The Children’s Place, URBN, Walmart and Wayfair.

Data in this report include: AI-driven platform growth; network connectivity statistics; operational efficiency gains through digital twins; AI adoption rates in retail.

Other relevant research:

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