Nordstrom Sets the Stage for Its First Women’s Store in NYC This Week

Executive Summary

On October 22, 2019, Nordstrom held a special call regarding the launch of a women’s store in New York City, slated to open October 24.

• The new Nordstrom store will include three core services: online pickup and returns, alterations and styling.
• Nordstrom expects synergies with the men’s Nordstrom store located across the street: Some 48% of all business in the men’s department is done with a woman purchasing for a man.
• And, Nordstrom has found that when customers engage in services and across multiple touchpoints, total spend goes up.