Nordstrom Investor Day 2018: Company Plans to Grow Revenues 20% by 2022; Strategic Brands to Account for 50% of Growth

Executive Summary

On July 10, Nordstrom hosted an Investor Day in Los Angeles, California, its largest market. The company provided an overview of its digital strategy, financial targets and an aspiration to be the best fashion retailer in the world.

• The company reiterated its fiscal year 2019 guidance and outlined a five-year plan to grow revenues 20% to $18 million by 2022 from $15 billion in 2017.
• Nordstrom’s store portfolio includes 373 stores, consisting of 122 full-line stores, 239 Nordstrom Rack Stores and 12 “other” stores. The company reported that 100% of the stores are cash-flow positive, and there are no plans to close any of the stores.
• The company is positioning itself as a retailer of newness and brand assortment. By 2022, Nordstrom plans to grow its portfolio of strategic brands to 50% of full-price sales from 40% of full-price sales currently.