Metaverse Pioneers: Learnings for Fashion Brands from the Web 3.0 Strategies of Adidas and NIKE

What's Inside

The metaverse is a tricky field to navigate, but many brands are leading by example, establishing strategies with exciting results. The Coresight Research Metaverse Pioneers series profiles innovative brands, retailers and Web 3.0 projects that are seizing opportunities in the virtual world.

In this report, we focus on fashion, discussing initiatives by Adidas and NIKE across gamification, community and creativity, and highlighting learnings for other fashion brands looking to enter the virtual world.

Data in this report are:

• Projected global NFT (non-fungible token) market size, 2022–2028
• Daily Adidas Originals NFT sales, May–December 2022
• Daily RTFKT CloneX NFT sales, May–December 2022

Companies mentioned in this report are: Adidas, Bored Ape Yacht Club (Yuga Labs), EA Sports, Fortnite, NIKE (and RTFKT), Punks Comic, Ready Player Me, Roblox, The Sandbox, Zepeto

Other relevant research:

• Metaverse Fashion: Inclusivity and Realism in Avatar Wearables, plus Survey Findings from Roblox
• More Coresight Research coverage of the metaverse in retail.