Executive Summary

Macy’s announced the launch of a modest clothing brand called Verona Collection.

• Verona Collection will be available on Macys.com on February 15 and will feature a selection of ready-to-wear pieces, including dresses, tops, cardigans, pants, and hijabs in a variety of colors and fabrics.
• The modest collection is a result of The Workshop at Macy’s, the retailer’s minority- and women-owned business development program. The company founded the program in 2011 to further vendor diversity.
• The release of the collection follows increased interest in modest clothing and modest fashion marketplaces. Major retailers including Nike and American Eagle Outfitters launched hijab designs in 2017.