Flash Report 2 minutesRegister for Free AccessMacy’s Flagship Creates a New Retail Experience with Samsung Smart Store Coresight Research November 9, 2017 Executive SummaryThe Macy’s flagship in Herald’s Square has gone digital, with more than 1,000 square feet dedicated to a Samsung smart product experience area, the first of its kind in the country, according to Samsung’s representatives. The Samsung experience area was launched on November 1, just in time for holiday shopping. It is located on the main floor of Macy’s in the men’s department, facing the street. The area features Samsung’s technologies in smart home products such as home audio devices and family hub refrigerators, entertainment devices such as virtual reality (VR) headsets and TVs, and tablets and watches. Combining retail and entertainment, the VR headsets are bringing traffic into the store, with 200–300 customers trying the VR experience each day. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: April 2023 Monthly Consumer Update: US, UK and ChinaKeeping the Lights on—Self-Reported Financial Resilience: US Consumer Survey InsightsFive Ways AI Is Being Used in Luxury RetailPredictive Analytics in Retail: Enabling the Next Generation of Retail Management