Luxury FirstLook 2019—Digital Acceleration: Key Takeaways

Executive Summary

Coresight Research attended Luxury Daily’s Luxury FirstLook 2019: Digital Acceleration conference in New York. The event was packed with senior executives from luxury brands, retailers, agencies, publishers and service providers. We were there to discuss digital acceleration, but most in the room agreed luxury companies are still in the early stages of adopting cutting-edge technology tools – not keeping up with their more digitally savvy clientele.

These are our key takeaways from the one-day event:

• Casualization will continue to spread as the new normal, especially in the workplace.
• Asian youth will drive luxury growth and be responsible for the majority of luxury consumption within the next three to five years.
• Social and ethical issues will continue to grow in importance
• The competition may be a nonluxury brand