Event Coverage 7 minutesRegister for Free AccessLuxury Daily: State of Marketing 2018—The Inside View Coresight Research October 5, 2018 Executive SummaryOn September 26, the Coresight Research team attended the Luxury Marketing Forum hosted by Luxury Daily, and our key takeaways from this event are: The new luxury consumer is an empowered and informed shopper who demands personal and social relevance from the brands they interact with. Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today. For luxury, digital also matters and it matters a lot. Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: US CPG Sales Tracker: Online Food Sales Soar Amid Easing Inflation2023 US Tax Tracker #2: IRS Issues $127.3 Billion in Refunds, Number of Returns Up by 10.6%US Watch Market: Traditional Watches Cede Share to Smartwatches, While Luxury Offerings Continue To GrowShoptalk 2024 Wrap-Up: AI “Hype” and Back to Retail Basics—Loyalty, Physical Stores and More
