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Luxury Daily: State of Marketing 2018—The Inside View

Executive Summary

On September 26, the Coresight Research team attended the Luxury Marketing Forum hosted by Luxury Daily, and our key takeaways from this event are:

  • The new luxury consumer is an empowered and informed shopper who demands personal and social relevance from the brands they interact with.
  • Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today.
  • For luxury, digital also matters and it matters a lot.
  • Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories.

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