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Luxury Daily: State of Marketing 2018 – The Inside View

Executive Summary

The Coresight Research team attended the Luxury Daily’s Luxury Marketing Forum. Our key takeaways include:

  • The new luxury consumer is an empowered and informed shopper demanding personal and social relevance from luxury brands.
  • Retail and in-store experience has never been as important for engaging the new luxury consumer as it is today.
  • Digital matters!
  • Luxury brands need to redefine marketing by empowering consumers to tell personalized brand stories.

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