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Lululemon “Un-brands” with the New Lululemon Lab in New York City

Executive Summary

  • Lululemon Athletica opened its second Lululemon Lab in Lower Manhattan, where all the clothes are designed in house in small batches.
  • The company has seen robust growth and reported earnings in March were above consensus estimates.
  • Lululemon’s history has been somewhat unusual, though the company is shedding all negative light for a new and improved image.


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