Deep Dive 14 minutes Premium

Loyalty Programs: How Can US Retailers Drive Growth and Engagement?

What's Inside

Loyalty programs have become more significant to retailers’ sales growth and customer-engagement strategies following the impacts of the Covid-19 pandemic on consumer shopping behavior in 2020.

In this report, we explore how US retailers can improve their loyalty programs moving forward and discuss key trends in the space, including gamification and personalization.


What’s the Story?

Why It Matters

Loyalty Programs in the US: In Detail

Types of Loyalty Programs: Proprietary vs. Coalition

Leveraging Consumer Data: Personalized Promotion and Rewards

Loyalty Program Best Practices To Improve Customer Experience

Key Trends in Retail Loyalty Programs

What We Think

Implications for Brands/Retailers

Implications for Technology Vendors

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