Deep DiveLoyalty Programs: How Can US Retailers Drive Growth and Engagement? Coresight Research April 15, 2021 Reasons to ReadLoyalty programs have become more significant to retailers’ sales growth and customer-engagement strategies following the impacts of the Covid-19 pandemic on consumer shopping behavior in 2020. In this report, we explore how US retailers can improve their loyalty programs moving forward and discuss key trends in the space, including gamification and personalization. Content What’s the Story? Why It Matters Loyalty Programs in the US: In Detail Types of Loyalty Programs: Proprietary vs. Coalition Leveraging Consumer Data: Personalized Promotion and Rewards Loyalty Program Best Practices To Improve Customer Experience Key Trends in Retail Loyalty Programs What We Think Implications for Brands/Retailers Implications for Technology Vendors Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US Store Tracker Extra, June 2025: 120+ Million Square Feet of Retail Space To Close This Year, Outpacing Openings by Over 1.5XInnovator Profile: Novel—Driving Conversion and Boosting Loyalty with Branded Wallet PassesShoptalk Spring 2025 “Shark Reef” Startup Pitch: Recap—12 Innovators, Two WinnersTariff Pessimism Cools; Inflationary Trade-Down Persists: US Consumer Survey Insights Extra
