Deep Dive 14 minutes PremiumLoyalty Programs: How Can US Retailers Drive Growth and Engagement? Coresight Research April 15, 2021 What's InsideLoyalty programs have become more significant to retailers’ sales growth and customer-engagement strategies following the impacts of the Covid-19 pandemic on consumer shopping behavior in 2020. In this report, we explore how US retailers can improve their loyalty programs moving forward and discuss key trends in the space, including gamification and personalization. Content What’s the Story? Why It Matters Loyalty Programs in the US: In Detail Types of Loyalty Programs: Proprietary vs. Coalition Leveraging Consumer Data: Personalized Promotion and Rewards Loyalty Program Best Practices To Improve Customer Experience Key Trends in Retail Loyalty Programs What We Think Implications for Brands/Retailers Implications for Technology Vendors This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Competing with E-Commerce Giants Through 2030: The Future of Malls—Part 33Q23 US Earnings Season Wrap-Up: Mixed Performances Amid Weak Demand and Economic UncertaintyUS, UK, EU & China Quarterly Economic Update, 4Q22: Decelerating Indicators Point Toward Economic SlowdownAmazon Regains Food Shoppers; Dollar Tree Jumps to Third Place for Nonfood: US Consumer Survey Insights
