Deep Dive 14 minutes PremiumLoyalty Programs: How Can US Retailers Drive Growth and Engagement? Coresight Research April 15, 2021 What's InsideLoyalty programs have become more significant to retailers’ sales growth and customer-engagement strategies following the impacts of the Covid-19 pandemic on consumer shopping behavior in 2020. In this report, we explore how US retailers can improve their loyalty programs moving forward and discuss key trends in the space, including gamification and personalization. Content What’s the Story? Why It Matters Loyalty Programs in the US: In Detail Types of Loyalty Programs: Proprietary vs. Coalition Leveraging Consumer Data: Personalized Promotion and Rewards Loyalty Program Best Practices To Improve Customer Experience Key Trends in Retail Loyalty Programs What We Think Implications for Brands/Retailers Implications for Technology Vendors This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Weekly US and UK Store Openings and Closures Tracker 2023, Week 12: US Closures Up by One-Quarter Year over YearEarnings Insights 2Q23, Week 5: Burlington, Dollar Tree, Petco and Ulta Beauty Report Strong Results; Foot Locker, Gap, Kohl’s, Macy’s and Nordstrom See Sales DeclineOctober 2023 Monthly Consumer Update: US, UK and ChinaConsumer Sentiment Falters: China Consumer Survey Insights