Insight ReportLivestreaming Latest, August 2022: China Targets Livestreaming Growth; Brands Enable Consumers To See Behind the Scenes Coresight Research August 17, 2022 Reasons to ReadWe present recent developments and notable trends in the global livestreaming space—upgrades by social media platforms to live shopping features, government support for live commerce development in China, as well as opportunities for brands to share a behind-the-scenes look at their operations. We offer examples of recent livestreaming events from retail companies globally. This report includes highlights from social media platforms Flip, Instagram and YouTube, as well as retail companies including Jet Commerce, Galaxy, Verishop and Walmart. This report is part of our Livestreaming Latest series, which provides regular updates on the variety of approaches in livestreaming e-commerce that are emerging around the world, across different retail sectors. Read the previous report in the series. Click here to read more Coresight Research coverage of livestreaming e-commerce. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 22: Store Closures Up by 57%New Tariffs, New Challenges: How US Trade Policies Could Impact Prices and ProfitsUS Store Tracker Extra, October 2025: Rite Aid Takes Total Closed Retail Space to 143 Million Square FeetUnlocking Success: The Pathway to Profitability for US Brands and Retailers
