Event Coverage 6 minutesRegister for Free AccessL Brands Investor Day, 2019: Revenue Growth Driven by Bath & Body Works; Product Innovation at Victoria’s Secret is #1 Priority Coresight Research September 12, 2019 Executive SummaryOn September 10, 2019, L Brands hosted its Investor Day in Columbus, Ohio. The company provided an overview of its three brands: Victoria’s Secret, PINK and Bath & Body Works. Highlights include: Revenue at L Brands has been driven by growth at BBW. L Brands is targeting PINK at 19-year-old college student-like consumers, a demographic that totals 30 million. PINK brand hopes to grow its “Seamless” workout business to $1 billion by 2022. BBW sees growth opportunity in aromatherapy and men’s business. L Brands is testing smaller format stores internationally called Victoria’s Secret Beauty and Lingerie. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Weekly US Store Openings and Closures Tracker 2025, Week 25: Furniture Frenzy—At Home’s Bankruptcy, Ashley’s Store Renewal and Openings from IKEA, Wayfair and MoreThree Data Points We’re Watching This Week, Week 21: US Retail and Consumer DevelopmentsInnovator Profile: Big Sur AI—Boosting Brands’ Profitability with Commerce-First AI AgentsAnalyst Corner: Chinese Consumers Still Embrace International Brands—If Those Brands Deliver: Three Key Findings from a New Study, with John Harmon
