Event CoverageL Brands Investor Day, 2019: Revenue Growth Driven by Bath & Body Works; Product Innovation at Victoria’s Secret is #1 Priority Coresight Research September 12, 2019 Executive SummaryOn September 10, 2019, L Brands hosted its Investor Day in Columbus, Ohio. The company provided an overview of its three brands: Victoria’s Secret, PINK and Bath & Body Works. Highlights include: Revenue at L Brands has been driven by growth at BBW. L Brands is targeting PINK at 19-year-old college student-like consumers, a demographic that totals 30 million. PINK brand hopes to grow its “Seamless” workout business to $1 billion by 2022. BBW sees growth opportunity in aromatherapy and men’s business. L Brands is testing smaller format stores internationally called Victoria’s Secret Beauty and Lingerie. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Earnings Insights 4Q24, Week 4: Birkenstock, Hermès, Sprouts and More Post Double-Digit Growth—InfographicThe Future of AI, Supply Chains and Sustainability: Insights from CES 2025Holiday 2025 Survey Insights: Dollar Stores and Temu Break into the Top Five RetailersEconomic Sentiment Improves: Weekly US Consumer Sentiment, Week 50, 2025—Data Graphic
