Kroger: A Timeline of Key Events – November 2018

Executive Summary

This is the third report in our Retailers’ Timelines series. In this report, we examine a timeline of key events in Kroger’s recent history that have shaped it into the retailer it is today.

• In 2018, Kroger has accelerated its digital and e-commerce efforts to better compete with online giants Amazon and Walmart.
• Additionally, Kroger has made several strategic alliances and acquisitions, such as its May 2018 partnership with Ocado to build automated warehouses.
• In October 2018, Kroger partnered with Walgreens to test online order pickup at 13 Walgreens stores.
• Kroger partnered with Alibaba in August 2018 to sell Simple Truth products on Alibaba’s Tmall Global e-commerce platform.
• In December 2015, Kroger acquired Roundy’s Supermarkets for $800 million, adding the Pick ’n Save, Metro Market and Mariano’s banners to its family of stores.
• In August 2014, Kroger bought online health retailer Vitacost for $280 million.

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This timeline has been updated.  Click here to view the updated timeline.