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Kith’s New Pop-Up Shop Serves up Cereal in Collaboration with Captain Crunch

Executive Summary

  • Kith, the self-described “multifunctional lifestyle brand for both men and women, and a progressive retail establishment,” recently partnered with cereal brand Captain Crunch to create a capsule collection deemed Cap’n Kith.
  • Kith launched a pop-up shop in New York’s SoHo to celebrate the new collaboration.
  • Kith’s relationship with cereal goes way back, with the debut of Kith Treats, New York’s first cereal bar and café located inside of the flagship location.

 

 

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