Executive Summary

• Kith, the self-described “multifunctional lifestyle brand for both men and women, and a progressive retail establishment,” recently partnered with cereal brand Captain Crunch to create a capsule collection deemed Cap’n Kith.
• Kith launched a pop-up shop in New York’s SoHo to celebrate the new collaboration.
• Kith’s relationship with cereal goes way back, with the debut of Kith Treats, New York’s first cereal bar and café located inside of the flagship location.