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Key Insights from CEW’s State of the Beauty Industry Conference: Spectacular Retail and Self-Sufficiency

What's Inside

Global beauty executives came together in July for the annual Cosmetic Executive Women (CEW) State of the Beauty Industry conference, which was hosted online for the first time. We present key insights from the presentations given by industry leaders during the event, covering the following topics:

  • Beauty markets in the age of Covid-19
  • Spectacular retail—successful beauty retail strategies in China
  • Consumer behavior shifts and category preferences
  • Redefined perceptions of beauty wellness
  • Outlooks for the future based on emerging consumer trends—such as self-sufficiency and decreased interest in cosmetics


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