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July 2020 US Retail Traffic and In-Store Metrics: Traffic Declines by 46%, and More Steeply Toward the End of the Month

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Coresight Research

What's Inside

Coresight Research’s monthly reports keep you up to date on US and UK retail sales, US retail traffic and in-store metrics, and key global consumer indicators. Click here to view our full collection of Monthly Reports.

Complementing our monthly reports, the Coresight Research US Retail Sales Databank brings together retail sales data to help you understand the scale and trajectory of US retail.

In this report, we assess US retail traffic in July 2020, covering weekly shopper traffic trends, traffic by retailer vertical, regional traffic trends and traffic by retailer location type.

Highlights from our July 2020 Retail Traffic report:

  • July saw a deep year-over-year decline in store traffic, worsening from June as many states rolled back reopening plans due to a rise in the number of Covid-19 cases.
  • The footwear sector experienced the greatest decline in traffic, followed by jewelry and apparel.
  • Declines varied by region due to the phased approaches to retail reopening (and reversals) taken by different states.
  • With the coronavirus surging, non-enclosed storefront locations performed better than traditional enclosed shopping centers.
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