Insight ReportJD.com (JD) to Embrace Brick-and-Mortar Coresight Research August 2, 2016 Executive Summary In China, online shopping mall JD.com is embracing a brick-and-mortar strategy to expand beyond its roots as a pure play. The company has opened brick-and-mortar service and distribution centers to tap into the home appliance market in rural China market. JD.com is also opening a pharmacy in Qingdao as an experimental step in its online-to-offline (O2O) strategy for pharmaceutical products, and is cooperating with third-party pharmacies to sell pharmaceutical products on its online platform. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: US CPG Sales Tracker: E-Commerce Growth Strengthens in December 2025, Driven by Beauty and Food; Homecare Sees Strong RecoverySeasonal Shopping, 4Q25—Early Spending Momentum Sets the Tone for the Holiday Season: US Consumer Survey Insights ExtraThree Data Points We’re Watching This Week, Week 28: US Retail and Consumer LatestHigh Hopes—Heightened Economic Optimism Entering the New Year: US Consumer Survey Insights
