Insight Report 1 minute PremiumIs April the Cruelest Month? Perhaps So, for Consumer Traffic at Least Coresight Research April 11, 2018 Executive Summary April is expected to be a tough month for retail demand, according to business weather intelligence company Planalytics. Last April, the weather was warmer across much of the US, and Planalytics forecasts that weather-driven retail demand will be down 2% year over year this April. The weather in Europe has been volatile as well. While there is substantial pent-up demand for spring merchandise, cold weather continues to delay purchases, since consumers generally buy according to need. The weather outlook is likely to lead to heavier discounting. Though retailers are likely to sell their spring inventory eventually, higher discounts will lead to lower profitability. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Analyst Corner—Sales, Sports and Seasonal Shopping: US Consumer Survey Insights with Aditya KaushikSportswear Brands in 1Q23: High Costs and Promotions Erode Margins, but Key Brands Remain Positive for Full-Year 2023Macy’s $5.8 Billion Buyout Bid: A Symphony of Risk and OpportunityHoliday 2023: US Retail Update—What We’ve Seen So Far as Retail Heads into Black Friday