Research Digest PremiumInsights Video: Singles’ Day 2024 Findings—Premium Subscriber Call SubscribeThis content is for paying subscribers only, please subscribe to watch. Charlie Poon, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research November 20, 2024 What's InsideThis Insights Video is part of our Premium Subscriber Call series, which presents exclusive insights from our global team of analysts on hot topics and key trends in retail and related industries. In this video, moderated by John Mercer, Head of Global Research and Managing Director of Data-Driven Research, analyst Charlie Poon discusses performance metrics and highlights from this year’s Singles’ Day shopping festival in China (also known as 11.11 or Double 11). Insights touch on e-commerce platform cooperation, government subsidies, livestreaming and more. Data in this video include: Singles’ Day GMV, in total and by platform type—2021–2024 Proprietary survey analysis—China-based consumers’ participation in Singles’ Day, popular product categories, reasons behind shopping behavior, perceptions of promotions Sales results from Alibaba and JD.com Insights by category—breakdown of sales share by platform, and top brands Companies mentioned in this video include: Alibaba (Tmall/Taobao), Douyin, JD.com, Pinduoduo Other relevant research: Access the presentation used in this video here. All Coresight Research coverage of Singles’ Day in 2024 and prior years More reports on China retail The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly. For more exclusive insights from our expert analysts, look out for our next Premium Subscriber Call! Not a subscriber? Learn more about subscriptions here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: US Back to School 2023: Top Categories and Apparel BrandsWeekly US and UK Store Openings and Closures Tracker 2024, Week 14: Aldi Announces UK Store Expansion PlanEarnings Insights 4Q23, Week 3: Crocs, Herbalife and L’Oréal See Strong Sales Growth; Capri Holdings and Hanesbrands Report Sales DeclinesWeekly US and UK Store Openings and Closures Tracker 2024, Week 27: Walgreens Boots Alliance and Bob’s Stores To Close Stores in the US
