Research Digest PremiumInsights Video: Singles’ Day 2024 Findings—Premium Subscriber Call SubscribeThis content is for paying subscribers only, please subscribe to watch. Charlie Poon, Analyst Sector Lead: John Harmon, CFA, Associate Director of Technology Research November 20, 2024 What's InsideThis Insights Video is part of our Premium Subscriber Call series, which presents exclusive insights from our global team of analysts on hot topics and key trends in retail and related industries. In this video, moderated by John Mercer, Head of Global Research and Managing Director of Data-Driven Research, analyst Charlie Poon discusses performance metrics and highlights from this year’s Singles’ Day shopping festival in China (also known as 11.11 or Double 11). Insights touch on e-commerce platform cooperation, government subsidies, livestreaming and more. Data in this video include: Singles’ Day GMV, in total and by platform type—2021–2024 Proprietary survey analysis—China-based consumers’ participation in Singles’ Day, popular product categories, reasons behind shopping behavior, perceptions of promotions Sales results from Alibaba and JD.com Insights by category—breakdown of sales share by platform, and top brands Companies mentioned in this video include: Alibaba (Tmall/Taobao), Douyin, JD.com, Pinduoduo Other relevant research: Access the presentation used in this video here. All Coresight Research coverage of Singles’ Day in 2024 and prior years More reports on China retail The China Retail Sales Databank brings together retail sales data to help you understand the trajectory of retail in China. This Databank is updated monthly. For more exclusive insights from our expert analysts, look out for our next Premium Subscriber Call! Not a subscriber? Learn more about subscriptions here. This report is for paying subscribers only. Already a paying subscriber? Please log in to see the entire report.If you wish to learn more about our subscription plans and become a paying subscriber, click here. This document was generated for Other research you may be interested in: Innovator Profile: Loyalty Games Engages Younger Consumers with Loyalty-Focused Mobile GamesHow Data Sharing and Collaboration Can Accelerate Decision-Making and Enhance SustainabilityE-Commerce for the Modern Consumer: Building Trust in a Digital AgeUS Sportswear Retail: Multibrand Retailers Confront DTC Threats
