Event Coverage 3 minutesRegister for Free AccessInsights from the 2019 WeChat Pro Conference: Boosting Mini Apps and Personalizing Red Envelopes Coresight Research February 1, 2019 Executive SummaryThe WeChat Pro Conference is an annual event organized by Tencent to share experience and ideas for digital startups, entrepreneurs, investors, students and academics. At this year’s conference, Allen Zhang, the creator of WeChat, made an unusual appearance, speaking at length about his design philosophy and future WeChat trends. The Coresight Research team offers these insights: WeChat says it did not intend to be a disrupter: The evolution occurred naturally. WeChat mini apps empower partner companies to more easily reach WeChat users, and the company is looking to improve functions such as search, evaluation and reminder. New features to send Chinese New Year hong bao (red envelopes) will enable greater personalization. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Competing with E-Commerce Giants Through 2030: The Future of Malls—Part 3Weekly US and UK Store Openings and Closures Tracker 2024, Week 8: Close to Half of Body Shop UK Stores To CloseEarnings Insights 1Q24, Week 3: Crocs and Coty See Sales Growth; Floor & Decor, Tapestry and Others See Sales DeclineRite Aid Bankruptcy: What Does It Mean for Rivals?
