Event Coverage 3 minutesRegister for Free AccessInsights from the 2019 WeChat Pro Conference: Boosting Mini Apps and Personalizing Red Envelopes Coresight Research February 1, 2019 Executive SummaryThe WeChat Pro Conference is an annual event organized by Tencent to share experience and ideas for digital startups, entrepreneurs, investors, students and academics. At this year’s conference, Allen Zhang, the creator of WeChat, made an unusual appearance, speaking at length about his design philosophy and future WeChat trends. The Coresight Research team offers these insights: WeChat says it did not intend to be a disrupter: The evolution occurred naturally. WeChat mini apps empower partner companies to more easily reach WeChat users, and the company is looking to improve functions such as search, evaluation and reminder. New features to send Chinese New Year hong bao (red envelopes) will enable greater personalization. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Walmart To Shut Down Health Centers and Virtual Care Services—Exploring The Reasons and ImplicationsCES 2023: 12 Innovative Startups Seen at Pepcom Digital Experience!Research Preview: Market Navigator—Global LuxuryUS Store Tracker Extra, July 2024: Conn’s Drives Total Closed Space to 67 Million Square Feet