Event Coverage 3 minutesRegister for Free AccessInsights from the 2019 WeChat Pro Conference: Boosting Mini Apps and Personalizing Red Envelopes Coresight Research February 1, 2019 Executive SummaryThe WeChat Pro Conference is an annual event organized by Tencent to share experience and ideas for digital startups, entrepreneurs, investors, students and academics. At this year’s conference, Allen Zhang, the creator of WeChat, made an unusual appearance, speaking at length about his design philosophy and future WeChat trends. The Coresight Research team offers these insights: WeChat says it did not intend to be a disrupter: The evolution occurred naturally. WeChat mini apps empower partner companies to more easily reach WeChat users, and the company is looking to improve functions such as search, evaluation and reminder. New features to send Chinese New Year hong bao (red envelopes) will enable greater personalization. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Confidence and Couture—Consumer Sentiment Ticks Up, Gucci Leads in Luxury: US Consumer Survey InsightsWeekly US Store Openings and Closures Tracker 2025, Week 15: Guess? To Close Nearly 20 StoresUS CPG Sales Tracker: Jump in Food Sales Fuels Total CPG GrowthThree Data Points We’re Watching This Week, Week 22: US Consumer Insights—Tariffs and Inflation
