Insight ReportInsights from China: Using Social Commerce Platform Little Red Book To Raise Brand Awareness Coresight Research October 22, 2020 Reasons to ReadChinese social commerce platform Little Red Book blends user-generated content and e-commerce. We discuss the growing popularity and influence of the platform, and present four ways in which brands can leverage Little Red Book to raise brand awareness, covering the following key topics: Online stores Collaboration with influencers Livestreaming and short-video content Paid advertising Click here to read the previous report in our Insights from China series, which explores China’s domestic duty-free market in the context of Covid-19. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Data and Tech for Development—Tapping into the Consumer’s Head: Insights Presented at Retail Property Symposium 2025Weekly US Store Openings and Closures Tracker 2025, Week 50: Dollar General To Open More Than 450 Stores in 2026Weekly US Store Openings and Closures Tracker 2025, Week 13: Dollar Tree and Five Below Drive Store OpeningsConsumer Sentiment Declines; Plus, Apparel and Footwear Shopping in Focus: US Consumer Survey Insights
