What's Inside

China’s male beauty market is on the rise and still has huge growth potential. In this report, we outline the market and discuss its key growth drivers. We explore how beauty brands can better reach Chinese male consumers, through esports sponsorship and brand collaboration.

Click here to read the previous report in our Insights from China series, which explores the success of Freshippo, Alibaba’s grocery chain, considering the impact of the Covid-19 pandemic this year.