Insights from China: Aldi Opens First Stores in China

Executive Summary

In our weekly series Insights from China, we examine issues that affect international brands and retailers in China. We cover areas such as policy, consumer behavior, consumer sentiment, government regulations and the competitive landscape — as they affect business operations and the future outlook.

This week, we look at German discount supermarket chain Aldi opening its first stores in China. The Coresight Research team visited the Jing’an store shortly after it opened, and we feature images from our visit in this report.