Insight ReportInsights from Amazon’s US Prime Day 2020: A Discount-Focused Start to Holiday Shopping Coresight Research October 15, 2020 Reasons to ReadAmazon held its sixth annual Prime Day shopping festival in the US on October 13–14, having postponed it from July due to the Covid-19 pandemic. In this report, we present insights from the 48-hour 2020 event, which offered promotions in multiple retail categories—including Amazon devices, electronics and grocery—and saw the e-commerce platform feature livestreaming sessions to promote deals in real time. We also outline the selected major US retailers that offered deals alongside Amazon’s event this year. Click here to read further Coresight Research coverage of Amazon Prime Day, including from past years. Click here to read all of Coresight Research’s coverage of US holiday retail. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: UK Retail Crime Soars—Visibly Reflected in Stores, with John MercerWeekly US Store Openings and Closures Tracker 2025, Week 37: YTD Retail Bankruptcies Hit 25Analyst Corner: US Mass Merchandisers, Warehouse Clubs and Discount Stores—Target in Transition as Dollar Stores and Clubs Surge Ahead, With Sujeet NaikInsights from China’s National Day Golden Week 2025: Resilience and Evolution in Consumer Demand
