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December 20, 2021 10 minutes

India Retail Insights: Group Buying—A Discount-Led Model Gaining Popularity in India’s Low-Tier Markets

Primary Analyst: Coresight Research
Contributors
Primary Analyst: Coresight Research
Other Contributors:
Arun Sriram, Analyst
Insight Report

What's Inside

Group buying—a selling model that encourages consumers to buy together to benefit from discounts—is gaining prominence in India, particularly outside Tier 1 cities.

In this report, we explore India’s group-buying market, including its key players, opportunities and challenges.

Read the previous report in our India Retail Insights series, which discusses five key sustainable fashion trends.

Contents (Click to navigate)

What’s the Story?

Why It Matters

Group Buying in India: Coresight Research Analysis

  1. Community Group Buying–Retailer and Consumer Perspectives
  2. Group Buying in India vs. China
  3. Prominent Group-Buying Players in India
  4. Recent Funding Raised by Prominent Group-Buying Platforms
  5. Opportunities and Challenges in the Group-Buying Market

What We Think

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Alternative Retail Digital Commerce E-Commerce Food and Grocery

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