Insight ReportIndependence Day Spending to Fall, as Fewer Americans Plan to Celebrate in 2018 Coresight Research June 28, 2018 Executive Summary This year, 216 million Americans are planning to celebrate the July 4th holiday, down from 219 million last year, according to the National Retail Federation’s (NRF’s) annual Independence Day survey, which was conducted by Prosper Insights & Analytics. Spending on food for the holiday is estimated to reach $6.9 billion this year, down 3% from 2017. More than 62% of people surveyed plan to attend a cookout or barbecue, while about 43% plan to attend fireworks displays. Only 13% of those surveyed said that they will travel over the holiday this year. The average household will spend $75.35 on food for cookouts and barbecues, up 2.6% from last year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Financial Confidence Falls to New Low Following US Tariff Imposition: China Consumer Survey InsightsShoptalk Spring 2025: Day Two—Next-Generation Search and the Leading Edge of Storytelling, from Influencers to Lived Values2026 Sector Outlook: US Mass Merchandisers, Warehouse Clubs and Discount Retailers—Warehouse Clubs To Lead Growth amid Sustained Value-Seeking BehaviorAnalyst Corner: Three Technologies Driving the Future of US Retail, with Anand Kumar
