Insight ReportIndependence Day Spending to Fall, as Fewer Americans Plan to Celebrate in 2018 Coresight Research June 28, 2018 Executive Summary This year, 216 million Americans are planning to celebrate the July 4th holiday, down from 219 million last year, according to the National Retail Federation’s (NRF’s) annual Independence Day survey, which was conducted by Prosper Insights & Analytics. Spending on food for the holiday is estimated to reach $6.9 billion this year, down 3% from 2017. More than 62% of people surveyed plan to attend a cookout or barbecue, while about 43% plan to attend fireworks displays. Only 13% of those surveyed said that they will travel over the holiday this year. The average household will spend $75.35 on food for cookouts and barbecues, up 2.6% from last year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Holiday 2025: Government Shutdown-Related Reduction in SNAP, Other Payments and Salaries Could Meaningfully Impact US Holiday SpendingUS Store Tracker Extra, January 2026: More than 24 Million Square Feet of Retail Space Slated To Open This YearUS Store Tracker Extra, May 2025: Rite Aid Takes Total Closed Retail Space to Over 110 Million Square FeetSeasonal Shopping, 3Q25—Expectations for the Fourth of July, Labor Day, Amazon Prime Day: US Consumer Survey Insights Extra
