Insight ReportIndependence Day Spending to Fall, as Fewer Americans Plan to Celebrate in 2018 Coresight Research June 28, 2018 Executive Summary This year, 216 million Americans are planning to celebrate the July 4th holiday, down from 219 million last year, according to the National Retail Federation’s (NRF’s) annual Independence Day survey, which was conducted by Prosper Insights & Analytics. Spending on food for the holiday is estimated to reach $6.9 billion this year, down 3% from 2017. More than 62% of people surveyed plan to attend a cookout or barbecue, while about 43% plan to attend fireworks displays. Only 13% of those surveyed said that they will travel over the holiday this year. The average household will spend $75.35 on food for cookouts and barbecues, up 2.6% from last year. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: December 2025 US Retail Sales: Strong Conclusion to Holiday Season, with 4% GrowthAnalyst Corner: Understanding US Consumer Economy Resilience Amid Macroeconomic Challenges, with Manik BhatiaAnalyst Corner: US Grocery Retail—Decoding the $1.6 Trillion Market, with Sujeet NaikRetail Shrink and ORC: Cargo Theft Hits Record Levels in the US, Retail Crime Costs Soar in the UK
