Executive Summary

• This year, 216 million Americans are planning to celebrate the July 4th holiday, down from 219 million last year, according to the National Retail Federation’s (NRF’s) annual Independence Day survey, which was conducted by Prosper Insights & Analytics.
• Spending on food for the holiday is estimated to reach $6.9 billion this year, down 3% from 2017.
• More than 62% of people surveyed plan to attend a cookout or barbecue, while about 43% plan to attend fireworks displays. Only 13% of those surveyed said that they will travel over the holiday this year.
• The average household will spend $75.35 on food for cookouts and barbecues, up 2.6% from last year.