Deep DiveHow US Consumers Are Shopping for Groceries: Prioritizing Value, Convenience and Private Labels Amid Macroeconomic Pressures Sujeet Naik, Analyst Sector Lead: John Mercer, Head of Global Research and Managing Director of Data-Driven Research April 30, 2026 Reasons to ReadDiscover how changing consumer behavior in the US grocery sector is reshaping retail strategies, from price-conscious shoppers to the rise of e-commerce. Read this data-driven report to uncover answers to these and other questions: How are inflation and macroeconomic pressures influencing consumer grocery habits, and what impact does this have on overall sales growth? What shifts in shopping behavior, like more frequent yet shorter store visits, indicate about consumer priorities and their approach to saving? How can grocers adapt to the rising demand for private-label products, even as national brands return to growth? What strategies should retailers adopt to stay competitive amid rising operational costs due to geopolitical instability, such as the Iran conflict? How is e-commerce evolving as a mainstay in consumers’ grocery shopping routines, and what implications does this have for brick-and-mortar retailers? Companies mentioned in this report include: Ahold Delhaize; Aldi; Albertsons; Amazon; Costco; H-E-B; Kroger; Publix; Walmart. Data in this report include: Changes in weekly grocery visits and average dwell times, year-over-year unit sales data for food and non-food categories, and consumer responses to rising inflation, such as the shift to private-label products. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: NRF 2025: Retail’s Big Show: Day Two—Diving into Loyalty and Sustainability with Sephora, Target, Walmart and OthersUS CPG Sales Tracker: In-Store CPG Sales Fall While Beauty Remains ResilientNovember 2025 US Retail Sales: Positive but Muted Holiday GrowthInnovator Profile: MUSE Inc.—Transforming Retail Operations with Intelligent Store Robots