Deep DiveHow the US Home and Home-Improvement Market Can Target Millennials Coresight Research November 1, 2022 Reasons to ReadDespite lagging in homeownership rates, US millennials have dominated homebuying since 2019. We analyze the country’s largest demographic, providing insights into how home-furnishings and home-improvement retailers can target this age group. Data in this report include: Home furniture and décor purchases in the last three months, as of September 2022, by age Consumer plans to purchase home and home-improvement products in the coming three months, as of September 2022, by age Preferences for future home-improvement activity type, by age Preferred mode for shopping for home furnishings and home-improvement products, by age Percentages of millennials who rent vs. own compared to other age groups Companies mentioned in this report include: Home Depot, La-Z-Boy, Lowe’s, Wayfair, Williams-Sonoma Other relevant research: Market Outlook: US Home-Improvement Retailing —Personalization and the Resurrection of In-Store Retailing Read our complete coverage of the home and home-improvement sector. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: Analyst Corner: Understand Who Shops Where in US Retail, with John MercerUS Retail Sales Outlook: Robust Growth Amid an Outlook Score Signaling Elevated StressMass Merchandisers, Warehouse Clubs and Discount Stores: Themes, Concepts and Innovators—Target at a Crossroads, Dollar Stores Revive and Warehouse Clubs Gain MomentumFinancial Sentiment Turns Positive: Weekly US Consumer Sentiment, Week 51, 2025—Data Graphic
