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How the US Home and Home-Improvement Market Can Target Millennials

Coresight Research

What's Inside

Despite lagging in homeownership rates, US millennials have dominated homebuying since 2019. We analyze the country’s largest demographic, providing insights into how home-furnishings and home-improvement retailers can target this age group.  

Data in this report include: 

  • Home furniture and décor purchases in the last three months, as of September 2022, by age
  • Consumer plans to purchase home and home-improvement products in the coming three months, as of September 2022, by age
  • Preferences for future home-improvement activity type, by age
  • Preferred mode for shopping for home furnishings and home-improvement products, by age
  • Percentages of millennials who rent vs. own compared to other age groups

Companies mentioned in this report include: Home Depot, La-Z-Boy, Lowe’s, Wayfair, Williams-Sonoma 

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