Deep Dive 10 minutes PremiumHow the US Home and Home-Improvement Market Can Target Millennials Coresight Research November 1, 2022 What's InsideDespite lagging in homeownership rates, US millennials have dominated homebuying since 2019. We analyze the country’s largest demographic, providing insights into how home-furnishings and home-improvement retailers can target this age group. Data in this report include: Home furniture and décor purchases in the last three months, as of September 2022, by age Consumer plans to purchase home and home-improvement products in the coming three months, as of September 2022, by age Preferences for future home-improvement activity type, by age Preferred mode for shopping for home furnishings and home-improvement products, by age Percentages of millennials who rent vs. own compared to other age groups Companies mentioned in this report include: Home Depot, La-Z-Boy, Lowe’s, Wayfair, Williams-Sonoma Other relevant research: Market Outlook: US Home-Improvement Retailing —Personalization and the Resurrection of In-Store Retailing Read our complete coverage of the home and home-improvement sector. Already a subscriber? Log in You are currently viewing a preview of this report. Please select an access option to view the full report. Hide Options - Show Options + Get unlimited access to all our research with one of our subscription plans. View Subscription Plans or Contact us to purchase this report. Contact us ✕ This document was generated for Other research you may be interested in: 4Q24 US Earnings Season Wrap-Up: Widespread Positive Sales Growth Recorded This QuarterCES 2025 Wrap-Up: Top 10 Takeaways—AI, Retail Tech, Sustainability, and Health and Wellness Come into FocusThree Data Points We’re Watching This Week, Week 13: Dollar Tree, Inc. To Sell Family DollarChinese New Year 2025 Review: From Shopping to Screens—How Younger Consumers Boosted Spring Festival Spending
