How Category Management Has Changed Forever

What's Inside

We explore the future of retail category management with a focus on grocery, mass merchandisers and drug retail. We discuss the key skills necessary for success and consider current challenges and the impact of the Covid-19 pandemic on collaboration. We leverage findings from a December 2020 Coresight Research survey of global retailers and suppliers of grocery products/consumer packaged goods (CPG).

This report includes insights and discussion around the following topics:

• Top challenges in category management—including rising online market share and data analysis requirements
• Top skills for succeeding in retail category management and expectations for changes in importance over the next five years
• Best practices in category management and expectations for changes in importance over the next five years
• Engagement criteria for better collaboration between retailers and suppliers
• The impact of the Covid-19 pandemic on collaboration
• Retailers’ level of readiness for automating key category management processes

We also explore the tailored, cloud-based, data-driven solutions offered by global retail strategy and analytics firm Precima to enable retailers to drive sales, boost profitability and build customer loyalty.

This free report is sponsored by Precima, a NielsenIQ company. Non-subscribers can access the report by completing the form on this page.