Holiday 2023: Hottest Toys—Here’s What Shoppers Are Set To Buy This Season

What's Inside

As part of our holiday 2023 coverage, we discuss the hottest toys for the 2023 holiday season in the US. We discuss retailers’ initiatives to drive toy sales and outline four key trends that we expect to influence toy gifting in the US during the 2023 holiday season.

Data in this report are:

• Proprietary survey data on US consumers’ holiday toy shopping intentions
• US quarterly retail sales for hobby, toy and game stores and year-over-year changes (1Q18–2Q23)
• Year-over-year changes in US quarterly personal consumption expenditure on hobby, toy and games products (1Q18–2Q23)

Companies mentioned in this report include: Amazon, Disney, Hasbro, Macy’s, Target, Toys“R”Us, Walmart

Other relevant research:

• US Holiday Survey and Outlook 2023: E-Commerce To Drive Growth
• Holiday 2023: US Retail Outlook Summary Update
• All Coresight Research coverage of US holiday retail