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Holiday 2020: US Black Friday and Cyber Monday Insights—Digital Sales Growth Underwhelms on Cyber Monday

What's Inside

This year, Black Friday in the US has been mainly digital, as consumers shift spending to e-commerce. In this free report, we discuss digital sales performance on Black Friday and during Cyber Week, covering the following:

  • US retailers’ digital revenues and year-over-year growth, with data from Adobe Analytics and Salesforce
  • The boost to digital sales provided by pickup services
  • US retailers’ average discount rates through Cyber Week versus last year
  • Popular product categories among US shoppers
  • The impact of social media during Cyber Week

Click here to read all Coresight Research coverage of US holiday retail.

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