Flash Report 4 minutesRegister for Free AccessHoliday 2019: US Black Friday Sees Companies Promote More Heavily, Shoppers Continue to Migrate Online Coresight Research December 3, 2019 Executive SummaryThis year’s Black Friday saw retailers promoting more heavily than last year, consumers continued to migrate to online platforms at the expense of brick-and-mortar shops. Brands and retailers in the US hit $7.2 billion in digital revenue on Black Friday, up 14% from last year. The intensity of promotions was modestly higher than last year. Coresight Research’s store visits showed Walmart and Target enjoyed strong foot traffic, and both had a solid lineup of store-only promotions. Trends were more mixed at other retailers. The five brands with the most social callouts on Black Friday from across the globe were PlayStation, Nintendo, Apple, Xbox and Google. Please Login to read the full report. Not a member? Register for a free user account. This document was generated for Other research you may be interested in: Mixed Signals—Economic Optimism Continues But Consumers Feel the Strain on Personal Finances: China Consumer Survey InsightsAnalyst Corner: What’s Happening in China’s Economy? Analyzing Retail and Consumer Metrics with Madhav PitaliyaThe Tech-Driven Future of US Retail: AI To Power Smarter Supply Chains, Seamless Operations and Personalized ExperiencesAnalyst Corner: Three Technologies Driving the Future of US Retail, with Anand Kumar
