Flash ReportHoliday 2019: US Black Friday Sees Companies Promote More Heavily, Shoppers Continue to Migrate Online Coresight Research December 3, 2019 Executive SummaryThis year’s Black Friday saw retailers promoting more heavily than last year, consumers continued to migrate to online platforms at the expense of brick-and-mortar shops. Brands and retailers in the US hit $7.2 billion in digital revenue on Black Friday, up 14% from last year. The intensity of promotions was modestly higher than last year. Coresight Research’s store visits showed Walmart and Target enjoyed strong foot traffic, and both had a solid lineup of store-only promotions. Trends were more mixed at other retailers. The five brands with the most social callouts on Black Friday from across the globe were PlayStation, Nintendo, Apple, Xbox and Google. Please Login to read the full report. Not a member? To access this content for free, register for a free account. This document was generated for Other research you may be interested in: Essential Guide to Shoptalk Spring 2026: Retail in the Age of AI—Balancing Automation and Human-Centric ExperiencesMarket Outlook: US Convenience Store Retailing—Charting New Paths Through Structural Headwinds6.18 Shopping Festival Helps Lift Consumer Sentiment After Recent Lows: China Consumer Survey InsightsUnlocking Success: The Pathway to Profitability for US Brands and Retailers
